The Commercial Real Estate Revolution

Win or lose I always like to know why. The back story to the award provides insight into some of the owner’s priorities that are easy to lose sight of.

We didn’t expect to win the GIA award for several reasons:

1. We were new to the process and not members of CoreNet.
2. Past awards seemed to be given to specific projects.
3. Some past winners hired PR firms to help with messaging. We were approached by a few but declined their services.
4. Our “trust-based” turnkey team proposition resonates with early adopters and those fed up but we did not think it would play to main street – at least this soon.
5. We had 10 minutes to make our case to the nine judges and then 10 minutes of Q&A. That works well for a specific tangible project. Its a bit challenging to convey an industry changing message in 20 minutes.

I asked four of the judges, “Why Mindshift?” My thinking went something like this:

• We either dazzled them with our brilliance or there is a shift in the zeitgeist (spirit of the times) of the industry that Mindshift connected with. Rule out brilliance.
• If the judges were attracted to our message then this is also a reflection of how other owners might respond.
• The judges were exposed to over 100 innovative initiatives. It will be instructive to find out what made ours stand out.

Here is the criteria they shared:

1. Many of the case studies involved millions of dollars in investment, technology and specialized skills. Some of the cases were brilliant and dazzling. But the judges had to ask, “How easy would it be for other members to implement?”
2. Some felt that the ideas laid out in The Commercial Real Estate Revolution were open to anyone.
3. Mindshift is scalable to the owner’s interest and resources; they could go all-in or benefit from the different components.
4. There was debate among the judges about just how revolutionary were our ideas? Our proposition is not rocket science. In fact its very simple, but not easy. This part of the discussion may have been the turning point. Different judges began to compare the principles we presented with their past experience. Each said that they had been on jobs with good teams displaying trust, respect and transparency. Communication was good, the results were great – AND – they had fun. One of the judges said, “So, why are we keeping this a secret? Where has anyone actually captured these qualities, framed it in an understandable system and backed it up with solid case studies?”
5. One of the judges shared that he agreed the industry needs to fundamentally change and the story we shared reflects the best attributes of our industry when it does work.

The back story is really the front story for where Mindshift began. Owners want reliable promises, good design without compromises along the way and collaboration instead of conflict. Suppliers are not out to thwart these goals. They want same thing. However, everyone has to work within a system that has evolved to a point where it does thwart all of our best intentions.

If you took a blank sheet of paper and wrote down all of the attributes of a successful team effort you might record:

• Respect
• Good communication
• Common goals and incentives
• An ability to deal with conflict
• Transparency
• Practice

You could say these attributes are nothing but common sense. So what can we do if we all know what makes a good team effort but must work within a system that destroys these qualities?

I think we won because we explained how to recapture common sense using some of the emerging ideas, contracts and technologies that are forcing the industry to change.

Now its your turn. How would you like to see your projects change? If you are curious about The Commercial Real Estate Revolution I’ll send you a free chapter. All you have to do is send an email to rexmiller.net and insert “Send my free chapter” in the subject line.

Tags: award, corenet, project, project management, real estate, trophy