The Commercial Real Estate Revolution

What does selling pizza have to do with revitalizing a struggling AEC industry?

What would it take to walk away from a 50 year old strategy of success?

Patrick Doyle, the new CEO for Dominos, shares how their company confronted the brutal facts about their pizza and began a campaign of change. It is interesting to hear the process.

1. Acknowledge reality – the pizza just isn’t very good
2. Change the pizza formula and process
3. Change the internal culture
4. Get the word out by going to the very channels that were criticizing them – social media

When the world forces change we all resist – at first.

Confronting the “brutal facts” is hard but also the 1st job of leadership.

In a recent ENR article a respected industry leader dismisses the rise of Integrated Project Delivery and calls it hype. Nowhere, however, is there any acknowledgment of the miserable track record of the 50+ year formula for design and construction. The formula once worked, and worked well. However, in an era of speed and complexity the old model becomes inefficient. That inefficiency leads to conflict and conflict erodes into systemic dysfunction. The by-product is tremendous waste and dissatisfaction.

I’ve been tracking IPD’s rise for five years along with the different emerging components driving change in the AEC industry.

First – it works. There are 18 case studies in The Commercial Real Estate Revolution showing the results of the various elements of IPD. The AIA recently published 6 case studies of “pure” IPD projects.

Second – any leader who challenges the reasons that owners are adopting IPD (because the pizza is lousy) needs to also demonstrate what they are doing to improve the poor coordination, conflict and waste in the current model.

I picked Dominos example because it parallels the kind of passion and willingness to confront the brutal facts that AEC leaders need – before a real dialogue can take place.

I also picked it because pizza makes the analogy simple. There are still skeptic – this is for them.

Click HERE for the video link.

Domino’s Pizza : Interview with Domino’s Pizza CEO, Patrick Doyle from Petrus Hansen on Vimeo.

Tags: architecture, change, construction, dominos, inefficiency, lean, lean construction, pizza, waste